Senior Digital Growth Strategist, Launch Fulfillment

Jake Calle

Lead digital growth strategy across logistics and SaaS brands, focusing on scalable SEO systems, AI-driven search visibility, and performance-based content architecture.

Jake Calle is the Lead digital growth strategy across logistics and SaaS brands, focusing on scalable SEO systems, AI-driven search visibility, and performance-based content architecture.

Key initiatives:

• Scaled organic visibility across multiple brands (3PL and SaaS) through technical SEO, content restructuring, and entity-based architecture

• Built LLM-optimized content frameworks driving visibility across traditional search and AI platforms (ChatGPT, Google AI, etc.)

• Delivered technical SEO improvements including Core Web Vitals optimization, site speed enhancements, JavaScript rendering fixes, and schema implementation

• Strengthened EEAT signals through structured integration of testimonials, case studies, expert content, and trust elements

• Redesigned site architecture and internal linking to improve crawlability, keyword clustering, and user experience across international markets

• Leveraged GA4, GSC, and SEMrush to identify ranking opportunities, improve CTR, and expand search visibility across logistics and SaaS content ecosystems

• Developed data-driven content workflows, including Reddit scraping and keyword clustering frameworks (Node.js, JSON), to map real user intent to search strategy

• Led the sourcing and assembly of a specialized international growth team across analytics, experimentation, and content supporting scalable execution and faster testing cycles

• Contributing to broader growth initiatives including site expansion, content ecosystem development, and multi-channel experimentation

• Supporting owned media and brand authority efforts, including a digital marketing podcast focused on 3PL and eCommerce growth

Impact:

• Elevated multiple pages to first-page rankings across competitive markets

• Established visibility across emerging AI search platforms for priority queries

• Improved engagement, CTR, and conversion performance on key service pages