Order Management System: How to Create an Omnichannel Strategy and Level It Up

Handling orders may be a complex process, especially for firms that operate across various channels.
With the development of ecommerce and the increasing desire for seamless client experiences, it’s more
critical than ever to have a dependable and effective order management system (OMS) in place. In this
post, we’ll cover what an OMS is, why it’s important, and how to construct an effective omnichannel
strategy using an OMS. We’ll also share recommendations for leveling up your OMS to match the
evolving needs of your organization.

What is an Order Management System (OMS)?

An order management system (OMS) is a software platform that helps organizations manage their order
fulfillment procedures. It lets businesses track orders from numerous channels, such as ecommerce
websites, marketplaces, and brick-and-mortar stores, in one centralized spot. An OMS also helps
organizations manage inventory, shipping, and customer data.

Why is an OMS important?

An Order Management System (OMS) is a vital tool for any organization that wishes to give a seamless
omnichannel experience to its customers. With an OMS, you can centralize your order processing and
fulfillment, track inventory levels across all channels, and obtain important insights into your customers’
behavior and preferences. Check out this post from Launch Fulfillment

it-up/) to learn more about how an OMS can help you build a successful omnichannel strategy and take

your business to the next level.

How to Create an Omnichannel Strategy with an OMS

To establish an effective omnichannel strategy utilizing an OMS, follow these steps:

Step 1: Define your Channels
The first step in creating an omnichannel strategy is to define your channels. This includes identifying all
the channels where your customers can interact with your brand, such as your website, social media,
marketplaces, and physical stores.

Step 2: Connect your Channels
Once you’ve identified your channels, the following step is to connect them into your OMS. This will allow
you to track orders from all channels in one spot, as well as manage inventory and customer data.

Step 3: Improve your Fulfillment Processes
To enhance your fulfillment procedures, you’ll need to examine your order data to discover areas for
improvement. This may include streamlining your delivery techniques, enhancing your packing, or
restructuring your warehouse structure.

Step 4: Deliver a Smooth Client Experience
To deliver a smooth customer experience, you’ll need to guarantee that your OMS can handle consumer
data from all channels. This will allow you to provide clients with real-time updates on their orders, as
well as personalized recommendations and promotions.

How to Level Up Your OMS

To keep up with the changing needs of your organization, you’ll need to consistently update and optimize
your OMS. Here are some tips for leveling up your OMS:

Tip 1: Automate Your Processes
One method to level up your OMS is to automate your processes. This can include automating your
order processing, delivery, and inventory management.

Tip 2: Employ Data Analytics
Data analytics can help you identify areas for improvement in your OMS. By examining your order data,
you can find trends and patterns that can help you optimize your processes.

Tip 3: Connect with Other Systems
Connecting your OMS with other systems, such as your customer relationship management (CRM)
platform or your accounting software, can help you optimize your company processes and enhance

Tip 4: Concentrate on Client Experience
To stay competitive, it’s crucial to focus on offering a fantastic client experience. By using your OMS to
deliver personalized recommendations and discounts, as well as real-time order updates, you can boost
customer happiness and loyalty.


In conclusion, an order management system (OMS) is a key component of any organization that
operates across various channels. It allows firms to improve their order management procedures,
optimize inventory levels, and provide better customer service. Developing an efficient omnichannel
strategy utilizing an OMS entails establishing your channels, integrating them into your OMS,
streamlining your fulfillment operations, and creating a seamless customer experience. To level up your
OMS, you can automate your operations, leverage data analytics, integrate with other systems, and
focus on the customer experience.


What is an order management system?

An order management system (OMS) is a software platform that helps organizations manage their order
fulfillment procedures. It lets firms track orders from numerous channels, manage inventory, and deliver
real-time updates to customers.

What are the benefits of using an OMS?

Utilizing an OMS can help organizations improve their order management operations, optimize inventory
levels, and deliver better customer service. It can also help organizations reduce errors and boost

How can you construct an omnichannel strategy utilizing an OMS?

To establish an omnichannel strategy utilizing an OMS, you need to define your channels, integrate them
into your OMS, optimize your fulfillment operations, and provide a seamless customer experience.