If you are new to the eCommerce world, selling products on Amazon.com is a great place to start. Amazon averages 200 million unique visitors per month. This provides plenty of opportunity to get your business on the map. Not only does the product matter but also how you are going to get the products to your customers.
You have two choices for order fulfillment as an Amazon seller, Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM).
FBA (Fulfilled by Amazon)
Fulfilled by Amazon (FBA) is what Amazon’s answer is Fulfillment. Basically, you have the goods and Amazon will take care of everything else. All you really need to do is comply and follow their guidelines. Sounds pretty simple, am I right? Well, maybe not as simple as you think.
There are many pros to using Amazon for your fulfillment. For one, it’s a very hands-off process. All you really must do is provide your goods and then be able to relax and know your online business is pretty safe in their hands. Also, when fulfilling with amazon, you are automatically eligible for Amazon Prime.
There is just a few cons. For instance, you will need to do quite a bit of prep work to comply with their guidelines and make sure you are a fit for Amazon. Another con is having very little to zero branding for yourself.
Having your eCommerce fulfilled by Amazon will help you get things going for your company. They can do a few great things for you that ultimately but there are a few things that they lack.
With that ultimately looking into finding a third-party logistics company. They can not only help with branding, but they can help you do both FBA and FBM. Check out our other article about FBM and the benefits that come with that.