
E-COMMERCE 101
Have you ever asked yourself how E-commerce works? In this guide to E-commerce fulfillment, I will explain every step from clicking ”confirm purchase” to expedited shipping and everything in between.
THE PURCHASE
As a provider of a physical product, it is your job to create and/or solve the needs of your customers by purchasing your product. There may be a lot of marketing done to entice people to buy. There may also be a lot of information shared with people so they become aware of a problem that your product solves.
In any case, it is your job to solve your customer’s problems by providing them with your product. E-commerce has made this easier than ever. By making your product available online, not only do people have the convenience of ordering it from their own home, your business now has the ability to “stay open” 24/7 365 days a year. However, before your business can even begin to generate revenue, you need to choose a reliable shopping cart. We recommend either Shopify or WooCommerce as reliable carts.
So what are the next steps for your product after the customer clicks “confirm purchase?” Well there are a few things to keep in mind.
AFTER THE PURCHASE
There is a lot that goes on behind the scenes to fulfill an e-commerce purchase. One of the biggest things you have to consider is the shipping logistics. How do you get your product from the production line into the hands of your customers? I have listed some of the shipping logistics you have to consider below.
THINGS TO CONSIDER
Fulfillment center – Small parcel or wholesale orders will be tracked and fulfilled.
Shipping warehouse – Inventory tracking and allocation. This will allow you to maintain correct inventory counts and reduce loss!
Shipping. -Your product delivery to your customer. Fulfillment centers often use premium rates to get lower priced shipping labels.
DOING WHAT’S RIGHT BY THE CUSTOMER
You want your customers to have the best experience possible when purchasing your product. In order to ensure this happens it is paramount you have the best warehouse solution possible. In other words, you need to find a business who makes your business their business.
Now where does Utah come in play? Well Launch Fulfillment, one of premier E-Commerce fulfillment companies in Utah, is the warehouse solution you are looking for. We are a fulfillment warehouse which means your orders are received, processed, and shipped in a timely manner. Do you need freight shipping or custom boxes (link to blog post Launch Fulfillment can help provide your packaging needs) with your logo on them? Launch Fulfillment can handle it all.
Remember, you owe it to your customers to provide the best service possible. When they have a good experience they are likely to come back again and again. Launch Fulfillment can assist in this process by taking care of the “behind-the-scenes” work that gets your product into your customer’s hands.