Easy Ways to Build Customer Trust on a New Ecommerce Website [+Insider Secrets]
Are you launching a new ecommerce website and want to earn customer trust?
No matter how good your new product might be, it’s really challenging for new websites to compete with the likes of Amazon and Tiktok – so, how do you build enough trust to make it happen?
According to the Cohn & Wolfe “Authentic Brands” report (2017), they found that 87% of global consumers believe it is important for brands to “act with integrity at all times.”
With numbers that decisive, it seems Integrity and authenticity matter more to shoppers than innovation or unique products. So, why does trust matter? Here’s why:
Why Trust Matters:
- Trust helps turn visitors into buyers.
- Customers are more likely to return and recommend your store.
- Trust reduces cart abandonment and increases sales.
What if you have no customer reviews yet?
“Building trust on a new ecommerce website is about authentic storytelling, transparent customer service, and delivering on promises. Today’s online shoppers value integrity and real social proof above all else. We’re going to use our experience as a 3PL to explain exactly how to start from the ground up.”
1. Share Your Brand’s Story on Your Website for Ecommerce
The tips:
- Explain your company’s mission and values.
- Share why you started your business.
- Be honest and transparent in all communications.
Key Terms:
- Brand narrative: The story behind your business, including its purpose and values.
- Ethos: Building an emotional connection with your audience.
Example:
This is a great starter video for those who need help with marketing their small business on social media. You can’t solely rely on a website – you need to do both.
(video credit: Hubspot Marketing)
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2. Create and Share Quality Content on Social Media and Product Site
Content helps educate and engage your audience. In order to build trust, you need to prove to your audience that you know what you’re talking about when it comes to your product or industry.
A great way to do that is by sharing quality content. Here’s what we mean:
The Tips:
- Write blog posts that solve customer problems.
- Share guides, tips, or stories related to your products.
- Focus on helping, not just selling.
Key Terms:
- Content marketing: Sharing useful information to attract and keep customers.
- Authority: Being seen as a trusted expert in your field.
Example:
3. Show That Your Ecommerce Brand Website Is Secure
Customers need to feel safe when shopping. Even if you use a third-party merchant, you are ultimately responsible for what happens with your customer’s personal and financial information.
The Tips:
- Display security badges (like McAfee or GeoTrust).
- Use SSL certificates (look for the padlock in the browser bar).
- Offer trusted payment options (PayPal, Apple Pay).
Key Terms:
- Trust signals: Visual cues that show your site is safe.
- SSL certificate: Technology that encrypts data between your site and the customer.
Why it matters:
4. Be Transparent About All Ecommerce Costs
The Tips:
- Show clear product descriptions and high-quality images.
- List all costs upfront, including shipping and returns.
- Make your return policy easy to find and understand.
Key Terms:
- Transparency: Being open and clear about your business practices.
- Return policy: The rules for sending products back.
Stats:
- 83% of shoppers want detailed product info.
- 66% check the return policy before buying.
- 74% will abandon a purchase if return shipping isn’t free.
Pro Tip:
Get in Touch to Find Out More
TL;DR For Building Trust with a New Ecommerce Website
- Tell your story.
- Share helpful content.
- Show your site is secure.
- Be open about costs and policies.
Best Practices & Key Considerations for Earning Trust Online
Trust isn’t built overnight. It’s earned through every detail, from your product pages to your post-purchase emails.
Treat every customer like a future advocate, and your reputation (and sales) will grow. If you need a reliable fulfillment partner, get in touch with us and we can help you scale your ecommerce website without the headache of backend logistics.
FAQs for Building Trust with Ecommerce Websites
What is lack of trust in e-commerce?
Lack of trust in e-commerce refers to customer doubts about a website’s security, authenticity, or reliability, which can prevent them from making purchases.
What is the role of trust in e-commerce?
Trust in e-commerce encourages customers to share personal information and complete transactions, directly impacting sales and loyalty.
Is e-commerce low risk?
E-commerce is not inherently low risk, as customers face potential issues like fraud, data breaches, and unsatisfactory products.
All The answers
References
Avoiding the pitfalls of cross-border e-commerce delivery. SupplyChainBrain RSS. (n.d.). https://www.supplychainbrain.com/blogs/1-think-tank/post/31650-avoiding-the-pitfalls-of-cross-border-e-commerce-delivery
Beyond the Road. (n.d.). What Documents Are Required For International Shipping?. YouTube. https://www.youtube.com/watch?v=smFTLhddENk
Edwards, K. (2024, March 19). How international shipping methods have changed in the age of ecommerce – e-commerce germany news. E. https://ecommercegermany.com/blog/how-international-shipping-methods-have-changed-in-the-age-of-ecommerce
Segal, T. (n.d.). Delivered duty unpaid (DDU): What it is and how it works. Investopedia. https://www.investopedia.com/terms/d/delivereddutyunpaid.asp
Wikimedia Foundation. (2024, July 8). Customs declaration. Wikipedia. https://en.wikipedia.org/wiki/Customs_declaration
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Jake Tripp
Director of Marketing, Launch Fulfillment
I’m an award-winning content strategist and marketing director at Launch Fulfillment. I specialize in helping 3PL brands with content along with any other full-stack marketing needs for ecommerce companies. I help brands nationwide to communicate their values and build loyal audiences.
