What is Order Fulfillment? Define your Strategy

Have you ever had a terrible online purchasing experience and had a poor delivery? Was your shipment late, damaged, or lost in transit? Do you want to repeat the process again by ordering from them? Yes, you are probably not. You are not alone. I believe that most every client who has a terrible experience with a firm will be considerably less likely to do business with the company again. The order fulfillment approach you develop is one thing you can do to prevent this from happening in your ecommerce business.

What is Order Fulfillment?

The complete process, from when an order is placed to the delivery of your product or service, is known as fulfillment. To properly fulfill an order, you must consider not only how you may improve your fulfillment but also whether or not it makes sense to use a third party to handle your ecommerce online store’s orders from collecting, processing, packing, transporting, and delivering the goods.

How to Put Together your Order Fulfillment Strategy

All businesses have different fulfillment methods. It all depends on your company and schedule. Here are a few things to bear in mind while selecting how you want your fulfillment plan set up.

  1. Business Size and Order Volume

The quantity of goods you order and the number of items you sell are two key factors in determining the best fulfillment approach for you and your firm. Keeping your distribution in-house would be most cost-effective if you have a small order volume. You don’t need a warehouse management system or full inventory if you only have a few items in your collection and send out a small number of orders each week. When your company is rapidly developing and your order volume is progressively increasing, it’s very probable that you’ll outgrow your approach. You must ensure that your ecommerce fulfillment plan can adapt to growth and change as your business expands.

  1. Sales Channels and Technology

Your fulfillment plan should support and enhance your online sales channels. You’ll need a fulfillment system that connects to your ecommerce platform so that you can manage the whole fulfillment process without having to code. When it comes to integrating products, technology is essential since you must sell across several channels. Technology should make things easier, not more difficult. As soon as an order is placed on one of your sales channels, it is immediately transmitted to your fulfillment centers for collection, packing, and shipment as quickly as feasible.

  1. Location, Location, Location

When it comes to your fulfillment strategy, keep in mind where you’ll be sending items and to whom. Where you’re shipping things isn’t as important because when it comes to fulfillment, the most essential thing is that you’re sending them somewhere. When people order online, they want their goods to arrive quickly and not break the bank.

To ensure that you are fulfilling your customers’ expectations, try to limit the number of shipping zones your shipments travel through. This can help your clients and keep them happy by reducing shipment times as well as expenditures.

You might want to try shipping from multiple locations that are close to your consumers in an effort to minimize transportation expenses and delivery times.

  1. Customization Needs

Selling bespoke, specially wrapped, or highly fragile goods might necessitate a more hands-on fulfillment approach. Taking care of your fulfillment yourself in that scenario would ensure you have the flexibility, freedom, and assurance that your customization is appropriate for each client.


Consider all of your purchase fulfillment alternatives when trying to figure out how to fulfill orders. You might hire a third-party fulfillment business (3PL), do everything yourself, or even dropshipping. All of these are fantastic alternatives. You must select what is appropriate for you.

As a 3PL Launch Fulfillment, we’re here for you. Give us a call if you believe a fulfillment center is the best way to handle your ecommerce business’s fulfillment. Let’s leave the order fulfillment to the experts! Learn about the distinctions between fulfillment centers and warehousing solutions.