When you think about ecommerce, something that falls under is order confirmation emails, the first thing that comes to mind is a uninteresting email informing you of your purchase receipt.
In most cases, these emails are simple and straightforward. There isn’t a lot of color, and there aren’t many photos in them; the content is simply informative.
Yes, you’ll need to confirm that the customer’s purchase is finished and notify them that their goods will be delivered. However, because these emails have a 60% open rate, there’s potential for greater interaction with your order confirmation emails.
It’s usually easier to obtain repeat business from a current client. Consider upsell and cross-selling possibilities, compelling content you might offer, and other methods to delight your clients throughout the order confirmation process.
What Is An Order Confirmation Email?
Customers receive an order confirmation email after they complete a purchase. These are sent to both returning and new clients after every transaction.
This is a consequence of the client’s activity on an ecommerce site.
Purchase confirmations, which generally include the buyer’s order confirmation information, including the date of purchase, what they bought, the total amount spent, their billing information, the customer’s shipping address, shipping method and expected delivery date.
The order confirmation email usually comes as part of a larger transactional email flow that informs customers about shipping and last-mile delivery developments while their purchase makes its way to their home.
Not to mention, these transactional flows are just a tiny aspect of an overall email marketing plan, but they’re crucial as any other campaign.
Ecommerce: How do order confirmation emails work?
Confirmation emails are a component of an automated order-taking system.
Depending on the platform you’re using, it will make sure all of the required information and order information are available before sending a confirmation email to the client, such as:
- Customer’s name
- Shipping address
- Billing address
- Payment method
- And items to be shipped
When someone clicks the “Confirm Order” or “Place Order” button after completing the required procedures on an ecommerce store, this email is sent.
If the payment information is verified, the purchase is confirmed and an email is delivered right away.
How can an order confirmation email boost customer satisfaction?
Confirmation emails aren’t required to be overly “salesy” since your consumer has already completed a transaction.
But there are still methods for nurturing your company’s connection with the consumer and preserving them with a good opinion of your brand.
Here are a few examples of how you might go about it.
1. Ecommerce: Provide Assurance To Customers
Customers expect an email immediately after purchasing a product. If you don’t send one, the first thing that comes to their mind is that they’ve been defrauded. I’m sure we’ve all been there at least once!
Confirmation emails to customers provide a digital path of their transaction’s completion. This quickly establishes trust, allowing them to sit back and relax knowing that they were not taken advantage of.
The email should explain the next steps and what to look forward to, such as when the customer will receive their delivery information and order tracking number, what to do if any items need to be returned, and how they may contact your support team if they have questions.
2. Help Start A long-Term Relationship With Customers
The lifeblood of your ecommerce company is its customers.
It is true that order confirmation emails help establish a long-term relationship with clients since they learn to trust your system and will value the immediate communication.
Customers receive confirmation emails to be among the most important kinds of emails, with 64% considering them so. Make sure you send these communications promptly and accurately, in line with your customers’ demands.
3. Minimize The Need For A Customer To Contact Support.
Confirmation emails that you send to your customers upon checkout not only inform them about the next steps and where to get help, but also provide a link for purchasing additional services or products.
You’ll also reduce the number of support calls or chat tickets since customers won’t be left wondering where their purchase is and when it will arrive if you communicate with them effectively.