E-commerce: How Can You Improve Your Order Confirmation Emails?

When it comes to e-commerce learn about how to improve and better your business by simply improving your oder confirmation emails. When you consider order confirmation emails, the first thing that comes to mind is a bland email with your order receipt.

These emails are generally quite simple, consisting of little more than text and a link. There isn’t much color, there aren’t many pictures, and the content is strictly informative in these messages.

Yes, confirm that the client’s order is complete and inform them that their goods will be delivered. However, because these emails have an open rate of around 60%, there’s a lot more you can do with your order confirmation emails.

It’s usually simpler to get repeat business from a client you already have. Consider upsell and cross-sell possibilities, compelling content you may share, and other methods to wow your clients during the order confirmation process.

E-commerce: How can you improve your order confirmation emails?

As previously stated, order confirmation emails include typical information. However, the objective of this post is to demonstrate how you may improve your emails.

In order to achieve the correct tone and spice up these emails, especially when so many people read them, there’s always room for improvement.

Here are seven ideas for making your order confirmation emails more interesting, as well as some order confirmation email samples to get you started.

1. Send the order confirmation email at the right time

The order confirmation email must arrive promptly.

For example, an automated inventory management system and email service provider should work together to send a message to someone’s inbox as soon as they finish their purchase.

Customers still expect an email to confirm when they place an order. In fact, somewhere in your ordering system should say to consumers, “You will receive an order confirmation email after this purchase is completed.” If you haven’t received an email within 5 minutes, please check your spam folder.)

2. Include important information

Make sure to include all necessary information in the confirmation email for quick access. Make sure to include the following details:

  • Order number (for future reference)
  • Customer’s name
  • Customer’s billing address
  • Customer’s shipping address
  • Items ordered
  • Subtotal of all items
  • Final total/amount paid for the items
  • Last four numbers of the payment method (credit, debit, ACH)
  • When to expect the items/when they will ship
  • When/if to expect a second email with a tracking number
  • How to contact the merchant if there is an issue

These are the most important components of every order confirmation email. Chewy, an online pet provider, does a good job with this. You may view their order confirmation email here.

3. Set clear expectations

Confirmation emails should explain what the next steps for the customer are, such as when shipping information and tracking numbers will be provided, how to contact customer service, what to do if the item arrives damaged, and how to arrange a return.

Customers may develop their own expectations of your brand if crucial information is left out, which you don’t want.

4. E-commerce: Get creative with order confirmation emails

Don’t be afraid to get inventive with your marketing and branding. Despite the fact that there are numerous businesses that send monotonous order confirmation emails, there is no law requiring them to do so.

Maintain consistency in your messages. Your consumer just placed an order for a pallet of cinder blocks from Acme Bricks, for example. “Wow, that’s a lot off our shoulders!” may be the beginning of your order confirmation email.

Also, don’t forget to check your order confirmation subject lines.

While it’s not necessary to include the phrase “order confirmation” in the subject line, you don’t want to be bland about it. Instead of stating “Order #958392 confirmed,” try writing content along the lines of “We received your order!” or “This appears to be a fantastic choice, Tina!”

5. Drive customers to other channels

When it comes to e-commerce it is important that order confirmation emails have an excellent click rate, with an average of 17 percent. If you send 100 order confirmation emails every day, that’s roughly 119 clicks you might be getting each week from them alone.

Use this time to point consumers to alternative channels, such as social media for future product drops, ask them to leave a review of your purchase, or encourage them to sign up for SMS.

You may also include opt-ins for discounts if the customer hasn’t already done so. The objective is to try to retain a contact point with that consumer beyond the sale.

Keep in mind that the CAN-SPAM Act requires that 80% of your transactional emails contain actual transaction data. That leaves 20% for your marketing. Simply put, don’t go crazy.

Ipsy, a cosmetics subscription service, does an excellent job of this. Their major ask in the email is to educate consumers about how the self-care starter kit works. They also end their email with their social media sites.

6. E-commerce: Highlight where customers can get support

“Who ya gonna call?” 

Customers should know how to reach your support staff if they have a problem with their purchase, even though it isn’t Ghostbusters. However, in this instance, clients must be aware that they may contact your support team if an issue arises with their order.

Typical channels include:

  • Dedicated support email
  • Chatbot
  • Phone number
  • Social media
  • Video chat (in some cases)

Make it clear to customers in your order confirmation email how they may get help whether it’s of any kind to better your e-commerce. 

7. Make sure your order confirmation email is mobile-friendly

Consumers are more likely to check their emails on mobile devices than they are to visit a website on a computer. They may have completed the purchase online in the first place, so know that 60% of customers check their emails on mobile devices and that they’re more likely to do business with businesses who respond quickly.

There’s nothing more frustrating than not being able to click a button, read text, or view an image because the email was created for mobile.

You want to send emails that look like they were created and coded correctly since, at this point in their journey, you’re attempting to establish trust with consumers. Learn more about e-commerce by taking a look at our other blogs.