When you think about order confirmation emails, you probably imagine a boring email with your order receipt. These emails are generally rather bland, with little color or pictures and just explanatory content. Yes, you should inform the consumer that their order is complete and that their goods are on the way. However, because these emails have an open rate of around 60%, there’s a lot more potential in your order confirmation emails. It’s usually simpler to obtain repeat business from a customer you already have. Consider upsell and cross-selling possibilities, creative material that you may distribute, and additional methods to please your consumers throughout the order confirmation process. It helpful when it comes to Ecommerce to always have an order confirmation email to delight your customers.
What is an order confirmation email?
After a consumer completes their purchase and pays for an order, merchants send an order confirmation email to each customer. These should arrive shortly after every transaction, whether new or returning.
This is owing to a consumer’s transaction on an ecommerce site.
The emails you’ll receive will typically include the buyer’s order confirmation information, such as the date of purchase, what they purchased, the overall cost, their billing information, the customer’s shipping address, and so on.
The order confirmation email is most likely part of a larger post-purchase transactional email flow that also provides shipping and last-mile delivery updates to customers as their order progresses toward their home.
As a result, these transaction flows are only a tiny component of an entire email marketing plan, but they’re just as vital as any other campaign you send if not more so.
How do order confirmation emails work?
Confirmation emails are a component of an automated order-processing system.
After successful activation, you’ll receive a confirmation email from the platform that your account is in good standing. Depending on the platform you’re using, it will make sure all of the correct information and order details are there before sending out a confirmation email to the customer, including:
- Customer’s name
- Shipping address
- Billing address
- Payment method
- And items to be shipped
This email is sent when someone clicks the “Confirm Order” or “Place Order” button after going through the appropriate stages on an ecommerce store.
If the payment information is verified, the order is acknowledged, and an email notification will be delivered as soon as possible.
Ecommerce: How can an order confirmation email boost customer satisfaction?
Because your customer has already completed a transaction, you don’t need to be overly “salesy” with confirmations emails.
There are, however, other methods to maintain and improve your brand’s relationship with the consumer.
Here are a few examples of how you might go about it.
1. Provide assurance to customers when it comes to Ecommerce
Customers expect an email after purchasing a product. If you don’t send one, the first thing that enters their mind is that they’ve been defrauded. We’ve all been there, I’m sure of it!
Order confirmation emails give customers an electronic trail that their transaction went through properly. This immediately builds trust with them, and they can sit back and relax knowing that they didn’t get scammed.
You should also include information about what to do if the customer has a problem or need assistance, as well as instructions on how they may contact your support staff.
2. Help start a long-term relationship with customers
Customers who are both loyal and repeat buyers are your ecommerce company’s lifeblood.
Order confirmation emails, on the other hand, are an excellent beginning to a long-term interaction with clients since they learn to trust your procedure and will appreciate the immediate communication.
In reality, the most valued sort of email for 64 percent of clients is a confirmation email. Make sure you provide your customers with these emails as soon as possible and with all of the information they need.
3. Minimize the need for a customer to contact support.
Confirmation emails give your consumers the next steps and where to get help.
By providing the correct information to consumers, you’ll reduce the amount of support calls or chat tickets as a result of customers not knowing where their purchase is or when it will arrive.